Gary's Goal
Gary’s primary objectives were to secure 3 referral partners within one month, with the aim of closing at least one deal. His focus was on creating a streamlined process for building referral partnerships that would generate new business opportunities while allowing him to concentrate on his core services.
30 Days
Strategic Referral Partner Identification
We started by identifying the strategic value of referral
partners for Gary
Understanding that even a few high-quality partners could
transform his business, we focused on finding partners aligned
with Gary’s WHY mission.
Instead of a sales-driven approach, we positioned Gary’s Beyond Your WHY: Coaches Edition podcast as the primary tool to attract and engage partners by offering value first.
Our Process
Ideal Referral Partners (IRPs):
We refined Gary’s Ideal Client Profile (ICP) to focus on coaches and consultants who would resonate with his WHY discovery system.
Value-Driven Engagement:
Through the podcast, we created a non-sales environment where potential partners could engage with Gary’s thought leadership.
Outreach & Filtering:
We targeted thousands of potential partners monthly, filtering only the most relevant and booking them directly on Gary’s calendar
Key Elements
Refined ICP to identify high-value referral partners.
Podcast positioned as a non-sales engagement tool.
Targeted outreach and filtering for quality leads.
Complete Referral Partner Pipeline Build
Next, we developed a comprehensive pipeline to attract, nurture, and close referral partners month after month.
Our Approach
Automated Funnels
We refined Gary’s Ideal Client Profile (ICP) to focus on coaches and consultants who would resonate with his WHY discovery system.
Targeted Outreach:
Thousands of potential partners were contacted monthly, with a rigorous filtering process to identify the best matches.
Quick Closing & Nurture:
We helped Gary close partners quickly, with nurture systems in place to turn them into long-term referral sources.
Key Elements
Fully automated funnels and messaging aligned with Gary’s WHY.
High-volume outreach combined with a filtering process.
Fast-track closing systems and long-term nurturing for sustainable relationships.
Effortless Referral Partner Revenue Stream
With the system fully operational, Gary experienced hands-off growth.
Key Outcomes
Ongoing Management
PartnerLink managed the outreach, engagement, and follow-ups, allowing Gary to focus on delivering his WHY discovery tools
Consistent Growth:
The system continually attracted new partners, providing consistent lead flow without requiring Gary’s daily involvement.
Long-Term Growth:
The process resulted in a steady stream of referral partners, creating a reliable and scalable revenue stream.
Key Elements
PartnerLink handled all outreach and nurturing.
Consistent, hands-off referral partner acquisition.
Sustainable revenue growth from new and existing partners.
Results Overview
222
New opportunities
Created
11
Referral
partners
$18k
Worth of business
sold to 3 clients
30
Interview calls/week
from coaches &
consultants interested
in discovering their
WHY
Summary
Gary’s Goals Shattered: PartnerLink Delivers 3X the Results in Just 30 Days!
Gary aimed to secure 3 referral partners and close 1 deals within a month. Partner Link exceeded his expectations by delivering 11 referral partners—more than 3 times his goal—closing $18K in business from 3 clients. With 222 new opportunities created and 30 interview calls per week from interested coaches and consultants, his goals were not just met but shattered