Kyle's Goal
Kyle’s goal was to secure 3 referral partners in 30 days by using his podcast to build relationships with digital marketing experts. The focus was on creating value through conversations, converting these into referral partnerships, and establishing a scalable system for long-term growth.
30 Days
Strategic Referral Partner Identification
Kyle’s top strategy centered around offering interviews on his podcast to build relationships with potential partners in the digital marketing space. Instead of driving sales, the focus was on creating value through conversations.
Our Process
Interview Invitation:
We initiated outreach campaigns inviting digital experts to apply for a podcast interview, highlighting the opportunity for exposure to their ideal clients and partners.
Value-Driven Engagement:
The outreach emphasized the benefits of being featured on a highprofile podcast, offering free exposure and the chance to share their expertise with a targeted audience.
Outreach & Filtering:
The outreach emphasized the benefits of being featured on a highprofile podcast, offering free exposure and the chance to share their expertise with a targeted audience.
Key Elements
Outreach focused on inviting top-tier experts for podcast interviews.
Value-first, collaborative messaging centered on exposure.
High-volume outreach to identify ideal partners.
Complete Referral Partner Pipeline Build
Post-interviews, we developed a system to nurture relationships with digital experts, converting these initial conversations into referral partnerships. The pipeline guided partners toward ongoing collaboration.
Our Approach
Automated Funnels
Tailored follow-ups were sent to guests after their interviews, exploring collaboration opportunities in digital marketing.
Targeted Outreach:
Thousands of experts and agencies were targeted monthly, focusing on forming long-term partnerships.
Quick Closing & Nurture:
The process quickly converted interviewees into referral partners and collaborators.
Key Elements
Automated follow-up funnels after interviews.
High-volume outreach with rigorous filtering.
Quick-close systems for building partnerships.
Effortless Referral Partner Revenue Stream
With the system in place, Kyle experienced a steady flow of new partners and digital marketing collaborations, generating hands-off revenue.
Key Outcomes
Ongoing Management
The system managed outreach, follow-ups, and post-interview nurturing, allowing Kyle to focus on high-level business strategy.
Consistent Growth:
Referral partnerships were generated consistently through podcast interviews, creating a reliable flow of opportunities.
Long-Term Revenue:
Sustainable growth through referral partnerships, built on authentic conversations and collaboration.
Key Elements
Hands-off partner acquisition through podcast interviews.
Consistent flow of opportunities and partnerships.
Scalable, long-term revenue stream.
Results Overview
77
New opportunities
Created
16
Referral
Partnerships
5
Clients
Closed
30
Interview calls/week
generated on average
Summary
Kyle’s system exceeded the initial goal of securing 3 referral
partners within 30 days by delivering 16 partnerships—over 5
times the target. The approach generated 77 new opportunities,
with 6 interviews scheduled each week, leading to 5 clients
being closed.
This success highlights the effectiveness of the value-driven
podcast strategy, resulting in consistent partnership growth
and hands-off revenue generation by Partner Link.